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What Are the Human Resources Need to Create and Maintain a Success Startup Website

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As a startup founder, I know the importance of having the right human resources to create and maintain a successful website. From graphic designers who make it visually appealing to web designers who ensure functionality, each resource plays a crucial role.

Often startups believe they can do it all or just hire a cheap web designer for a few hundred dollars and viola, cheap website in a few days.

Which is true – you get a cheap website!

Content creators provide engaging content, and photographers capture high-quality images. And let’s not forget about user experience specialists, SEO experts, social media managers, project managers, and quality assurance testers. It’s like assembling a dream team!

Creating a website is only the beginning as your site needs to be dynamic and grow over time or it will be boring and lose potential customers. This is an ongoing concern, so if you did not build the site, how will you maintain it?

In this article, we’ll explore the key resources needed for your startup website’s success.

So, let’s dive in!

Key Takeaways

  • Graphic designers, web designers, content creators, photographers, and effective communication among them are essential human resources for creating and maintaining a successful startup website.
  • Critical factors for startup website success include SEO optimization, user experience design, mobile responsiveness, regular website maintenance and updates, and analyzing website analytics.
  • Collaboration among different teams, efficient resource allocation, and keeping stakeholders informed are crucial for project management and coordination.
  • Quality assurance testers play a crucial role in ensuring website performance by implementing quality assurance processes, identifying and fixing issues or bugs, and thoroughly testing each feature.

The Role of Graphic Designers

From logos to color theory, graphic designers will build your brand and influence your target audience. If you can easily answer the following, then you may not need a graphic designer:

  • Do you understand the psychology colors emote to users and color theory?
  • Do you know how to create a web-friendly vector image?
  • How to select the right typography?

Graphic designers play a crucial role in creating and maintaining a successful startup website. They bring your vision to life through visually appealing designs that captivate your audience. They stay up-to-date with design trends, ensuring that your website reflects the latest styles and aesthetics in website development.

Through their collaboration process with other team members, graphic designers work closely with web designers, content creators, and photographers to create a cohesive and engaging website. Their expertise in visual storytelling allows them to convey the brand’s narrative through carefully crafted visual elements, enhancing the overall user experience.

Utilizing essential design software and tools, graphic designers optimize design elements to enhance website performance and user experience. By incorporating these strategies, graphic designers ensure that your startup website stands out from the competition while effectively conveying your brand’s message.

The Importance of Web Designers

Hiring a skilled web designer is crucial for the success of a startup’s website. As someone who desires belonging in the online community, it is essential to understand the role of web designers and the benefits of hiring contract workers.

While many of the platforms (i.e. WordPress, Wix, Square, etc.) can limit the need to code a website. Most often, business website will need to go beyond the basics to sell product, search, market, etc. For example, you may need a shopping cart on your website, so which payment solution do you implement, how do you integrate with your bank account, etc.?

In addition, you can have some great work from your graphic designer, but how do you put it all together on the website and make it look professional? The art of design for a webpage is a balance between the graphic design and the content with the web designer as the facilitator for the balance.

Web designers are responsible for creating visually appealing and user-friendly websites that reflect the brand’s identity. They ensure that the website is easy to navigate, has a responsive design, and integrates well with other platforms.

When considering resources like graphic designers or content creators, it is important to note that web design requires a significant time commitment due to its technical nature. Outsourcing this task to contract workers can be advantageous as it allows startups to access specialized skills without committing to long-term employment contracts.

Additionally, outsourcing website maintenance ensures that the site remains up-to-date and functional at all times.

Ultimately, investing in quality web design and maintenance is essential for attracting and retaining customers in today’s digital landscape.

The Contribution of Content Creators

When it comes to content creation, you’ll benefit from having talented individuals who can develop engaging and informative materials for your online presence. As a content creator, I understand the importance of my role in helping businesses succeed as I’m the one driving this site, but I’m only part of the team.

Here are three critical aspects of being a content creator:

  1. Content creator benefits: By creating high-quality content, I can attract and engage a target audience, increase brand visibility, and drive traffic to the website. This ultimately leads to higher conversion rates and business growth.
  2. Content creator skills: To excel in this role, I possess strong writing and research abilities, creativity, knowledge of SEO practices, and proficiency in various digital tools and platforms.
  3. Content creator challenges: However, there are challenges involved such as staying updated with industry trends managing time effectively to meet deadlines while maintaining quality standards.

As a content creator, my strategies include conducting thorough research on topics, planning content calendars, and collaborating with other team members for ideas and feedback.

Recently, the increase of AI tools has helped improve the efficiency of creating content. Unfortunately, many believe AI is a substitute for content creation and this results in poorly crafted sites as without the human expertise, then what is the value of the website to visitors?

This is the one resource that you need to focus on yourself or manage closely through other resources with your role as the editor. A website will live or die based on the quality of content as perceived by the target audience.

Overall, the impact of a skilled content creator is significant in building an engaging online presence that drives business success.

The Impact of Photographers

To capture the essence of your brand and create visually stunning images, photographers play a crucial role in establishing an impactful online presence. Their expertise in photography techniques, visual storytelling, image editing, and photo selection helps to convey your brand’s identity through captivating visuals. Through their lens, they bring your brand to life, capturing moments that resonate with your target audience and evoke emotions that foster a sense of belonging. With their keen eye for composition and attention to detail, photographers ensure that every image aligns with your brand’s aesthetic and message. They use their technical skills to enhance the visual appeal of each photograph through careful editing and post-production techniques. By collaborating closely with photographers, you can elevate your brand’s online presence and create a lasting impression on your audience.

Photography TechniquesVisual StorytellingImage EditingPhoto SelectionBrand Identity through Photography  
CompositionNarrative ArcColor CorrectionMoodConsistency  
PerspectiveSymbolismCroppingQualityBrand Values  

Too often, websites are lazy on their images as they rely on stock images or smart phone pics. While these can be good placeholders, they lack the essence of a quality that a well shot photo can portray. The saying, “A picture is worth a thousand words”, so what do you want your thousand words saying?

The Influence of User Experience Specialists

OK, I have to admit, this is my pet-peeve… User Experience (UX)!

There are far too many terrible websites to navigate and if I cannot find something easily… I leave.

Lost customer!

User experience specialists play a crucial role in enhancing the overall user satisfaction and usability of a website or digital product. Here are three key areas where their expertise is invaluable:

  1. User interface optimization: UX specialists focus on designing intuitive and visually appealing interfaces that are easy to navigate, ensuring a seamless user experience.
  2. Conversion rate optimization: These specialists analyze user behavior and implement strategies to optimize conversion rates, such as improving call-to-action buttons or streamlining the checkout process.
  3. Usability testing: UX specialists conduct thorough usability tests to identify any pain points or areas for improvement in the user journey, allowing for iterative design enhancements.

With their knowledge of information architecture and user journey mapping, UX specialists ensure that websites and digital products are organized logically and provide a smooth flow for users. This attention to detail ultimately leads to higher customer satisfaction and increased engagement.

An experience UX designer is an expensive resource as they are in demand since smart companies realize how key these resources are for success. If cost is a concern, you may want to seek a contactor or hire a graphic/web designer that has these skills. However, realize that a designer often is focused on business functionality/communication from a business-centric view and the UX designer is focused on a user-centric view.

These are not always in alignment and can be over-looked if you do not careful consider these views!

Transitioning into the significance of SEO experts, it’s important to note how they collaborate with UX specialists to further enhance the overall online presence and visibility of a website or digital product.

The Significance of SEO Experts

SEO experts play a crucial role in improving the online visibility and search engine ranking of websites and digital products. Their expertise in SEO strategies, keyword research, on-page optimization, and link building helps businesses achieve higher search engine rankings.

As an SEO expert myself, I understand the importance of implementing effective SEO techniques to drive organic traffic to websites as I write my content. However, there becomes a balance to what ranks well in search versus what content is helpful for the target audience.

Keyword research is one of the fundamental tasks that an SEO expert performs. By identifying relevant keywords with high search volume and low competition, we can optimize website content to rank higher in search results. Often I will write content in tools like Surfer SEO or similar sites that help prompt the addition of keywords of google searches.

Additionally, on-page optimization involves optimizing meta tags, headings, and content structure to make it more attractive to search engines.

Oh, and there’s backlinks, too!

Link building is another critical aspect of SEO. Building quality backlinks from authoritative websites helps improve a website’s credibility and visibility in search engine rankings.

Getting other site to create links to your site is an important aspect of improve your search ranking. However, you need to provide value to other site to include your link and I find as the content creator that I’m qualified to sell my content to other sites!

The Value of Social Media Managers

While optimizing and writing good content does help drive traffic to the website, this would be a slow way to grow your website if this is the only strategy. In fact, creating backlinks may be difficult if you have low traffic and this can seem like an impossible challenge to overcome initially.

That’s where a good Social Media Manager (this is the Marketing role) can help as the PR champion of your website. There are many ways to promote a new website without spending money on ads, but it needs to be done effectively or you can damage your brand.

As a social media manager, you understand the importance of engaging with your audience and creating valuable content that resonates with them. Here are three key aspects of my role that contribute to the success of our brand:

  1. Social media engagement: I actively interact with our followers by responding to comments, messages, and mentions. This helps foster a sense of belonging and builds trust among our audience.
  2. Content strategy: I develop a well-thought-out plan for our social media platforms, considering our target audience’s preferences and interests. By consistently delivering relevant and engaging content, we keep our followers interested and connected.
  3. Analytics tracking: I closely monitor the performance of our social media campaigns using analytics tools. This allows me to identify what’s working well and make data-driven decisions to optimize future strategies.

The Role of Project Managers

In my previous discussion about the value of social media managers, I highlighted the importance of their role in driving engagement and promoting a startup website. Now, let’s shift our focus to another crucial player in the success of a website: the project manager.

As a project manager, my primary responsibility (yes, I have many hats) is to ensure that all aspects of the website creation and maintenance are well-coordinated and executed smoothly. This involves working closely with various teams, including graphic designers, web designers, content creators, photographers, and more. By fostering team collaboration and effective communication, I can ensure that everyone is aligned with the project goals.

Time management plays a critical role in keeping projects on track. I carefully monitor timelines and deadlines to prevent any delays or bottlenecks. Additionally, budget control is essential for allocating resources effectively without overspending.

To keep stakeholders informed about project progress and address any concerns or feedback they may have, stakeholder communication is key. Regular updates and clear channels of communication help foster trust and maintain strong relationships throughout the process.

Overall, as a project manager, I play an integral role in successfully creating and maintaining a startup website through effective project coordination, team collaboration, time management, budget control, and stakeholder communication.

Project CoordinationTeam CollaborationTime ManagementBudget ControlStakeholder Communication
Ensures smooth execution by coordinating various teams involved in website creation/maintenancePromotes collaboration among different teams to achieve project goalsMonitors timelines & deadlines to prevent delaysEfficiently allocates resources within budgetary constraintsKeeps stakeholders informed & addresses concerns/feedback

The Importance of Community Manager

Often websites will have either marketing or the design assets handle community support and this is a terrible mistake. Community is a difficult role that can easily overwhelm a department when there’s an issue with the website or product. This will mean your marketing or design development will stop!

In addition, marketers will see everything as an opportunity to sell and want to spin the issue into a promotion – not a good strategy. The design department has a vested love for their work and likely will feel slighted by any customer complaints, so may not respond initially well to any problem.

For a successful site, this needs a dedicated resource with autonomy from the interests of marketing or development, but rather advocate for the customer while balancing the goodwill of the company. In addition, they are the resources to test the site, develop support documentation, and customer tickets for support.

So how important is this… just think of the poor experience you had with any company.

Will you go back?

Or worse, will you tell others?

Quality assurance is crucial for ensuring the functionality and performance of a website. Here are three reasons why it plays such an important role in the development process:

  1. Quality Assurance Processes: Testers implement various quality assurance processes to identify and fix any issues or bugs in the website. They meticulously go through each feature, ensuring that it functions as intended.
  2. Bug Tracking: Testers use bug tracking tools to document and track any issues they discover during testing (through a ticketing solution). This allows developers to prioritize and address these issues before the website is released to users.
  3. Test Automation: To save time and increase efficiency, testers utilize test automation tools to automate repetitive tests. This helps ensure that all critical functionalities of the website are thoroughly tested without wasting valuable resources.

Salaries and Contract Rates for Websites

The annual salaries are based on a survey of average salary for workers in the United States and the amounts are based on US dollars. This is a nationwide average and will vary from city to city. The hourly contract rate is a calculated amount that considers loss in hidden benefits and taxes and are typical a minimum starting point and varies based on demand of available quality resources.

SpecialistAnnual Salary (USD)Hourly Contract Rate (USD)
Graphic Designer$56,692$49
Web Designer$50,411$43
Content Creator$57,094$49
UX Designer$103,582$89
SEO Analyst$62,007$53
Social Media Manager$57,549$49
Project Manager$87,156$75
Community Manager$57,170$49

When estimating cost, consider that to contract a UX Designer for a site review, report, and one iteration could easily be billed at 80 hours or capped at $7,500!

Now consider:

  • Web Design
  • Photographer
  • SEO Analyst
  • Etc.

So, when people, tell me they are going to create a business website for $2,500 – I have to refrain from laughing at the clunky site that will be a nightmare to maintain and grow.

Create something for cheap and you will get cheap and look cheap!

Frequently Asked Questions

Should You Hire a Graphic Designer or Outsource the Task to a Freelance Designer?

To determine whether to hire a graphic designer or outsource to a freelancer for a startup, consider budget, portfolio evaluation, communication and coordination, scalability and long-term needs, as well as flexibility and adaptability.

Advantages of Hiring a Web Designer In-House Versus Contracting a Design Service?

Hiring a web designer in-house has advantages over using a contract service. They provide consistent support, can easily adapt to changes, and foster a sense of belonging within the team.

Is a Professional Photographer Important to a Startup Website?

A photographer can contribute to a startup website by capturing high-quality visuals that enhance the branding, attract attention on social media, improve user interface, optimize website performance, and tell compelling visual stories.

Should a Startup Effectively Collaborate with a User Experience Specialist?

Collaborating with a UX specialist is crucial for website success. They possess key skills like user research and effective communication. Incorporating their expertise and user feedback, we can create a website that fosters belonging and delivers an enjoyable experience, like a warm embrace.


In conclusion, creating and maintaining a successful startup website requires a diverse range of human resources. Do it alone is a enormous undertaking and beyond many to create a successful site.

From the creative eye of graphic designers to the technical expertise of web designers, each resource plays a crucial role in bringing the website to life.

Content creators provide engaging and informative content, while photographers capture captivating images.

User experience specialists ensure seamless navigation, while SEO experts optimize search engine visibility.

Social media managers drive online presence, project managers ensure smooth operations, and quality assurance testers guarantee excellence.

Together, these resources form the backbone of a thriving startup website that captivates users and achieves success.

So when you are planning a website understand the time and cost of all these aspects of a website.

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